JUSBOX - No Rules Eau de Parfum
SOFT FLORAL - CLASSICAL MUSK
London calls, punk answers.
Perfumer: Antoine Lie.
Fragrance Notes: Aldehydic, Ethereal Saffron, Lavender, Vinyl, Cinnamon, Leathery Accord, Birch bark & Musk.
The UK’s capital city gives birth to the revolution. Losing the melody and drowning in noise, it’s an explosion creating a new way of life. DIY is punk’s core philosophy. Independent labels self-produce new sounds where thrashing drums and bass are soared over by distorted guitars – a new musical expressionism which rejects social control. God save the Queen.
For No Rules, the perfumer has played with an unusual leathery fragrance that represents the creative and challenging world of Punk; the metal accord reminds the massive usage of safety pins and studs very popular at the time. His melody plays the contrast between the ethereal cold notes of Aldehydes, Ether and Vinyl and the warmness of Cinnamon and Leather.
William Shakespeare was the first to use the word Punketo identify a subculture, a marginal world where survival instinct predominates over feelings.
February, 1978. The Sex Pistols swear on prime time TV, after 5 o'clock tea. Punk becomes a mass phenomenon and movement. Born as subculture, Punk embodies the creative act of being ourselves. Music is the detonator of a social explosion.
Clothing makes the dissent clear. Punk couture, the expression of dressing down, turns fashion canons upside down: ripped clothes, paste-ups of recycled pieces, biker boots, pins and studs, daring hairstyles with bold colours and dip-dye mohawks. Underwear becomes outwear, on one hand evoking the aristocratic habit of showing petticoat laces and on the other hand rejecting the puritan mainstream culture. It is an explosion of creativity which changes everything and rewrites the rules, going beyond each and every preconception – it is anarchy. The thrash and speed and anger of
punk could not be sustained forever. But the revolutionary ideas born from it changed the world forever; there is punk in each of us.